Doing business in Denmark
Denmark is renowned for its high-quality products and minimalist style.
Doing business with the Danes is generally a pleasant experience. Naturally, it is always a good idea first to find out about Danish business etiquette. Our Danish team has put together a few tips on how to successfully do business with the Danes.
Tip 1: Communication
The Danes are direct in their communication. Direct communication is seen as being honest and sincere, while explanations that are too long give the impression that you have something to hide. Don’t expect to engage in small talk for very long before a meeting or an appointment. The Danes enjoy dry humour, and a joke or two will certainly go down well.
Tip 2: Doing business responsibly
The Danes are not only renowned for their design and high-quality products but also for their commitment to their environment. They also expect this attitude from their British business counterparts. If you are unable to demonstrate that your company is responsible towards the environment or if you do not show social responsibility, your Danish business relations could run into some difficulty. Doing business responsibly is a serious matter in Denmark.
Tip 3: Meetings
In meetings with your Danish business contacts, it is certainly important to get there on time and to have everything properly organised beforehand. You can also expect this from your Danish counterparts. It is customary, prior to a meeting, to draw up an agenda which covers the subjects that will be brought up for discussion. In Denmark it is considered important to have a physical address for your company on your business cards rather than just a PO box. If you want to make a good impression with your Danish business partners, it is worth translating your documents into Danish too, even though they understand English.
Tip 4: Etiquette in business meetings
Our Danish team will gladly be of service with the translation of all types of business documents.
In practice, Danish and British business culture is quite similar. You will easily be able to communicate in English. However, sometimes it will be necessary to have your texts also available in Danish, or to have your correspondence from your Danish business contacts translated into English. We will be happy to help you with this, as well as with polishing your English texts if need be. We have a lot of experience in many areas, from agricultural texts to contracts, business agreements, brochures, and business cards, and from medical texts to technical manuals or safety data sheets.
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